Collateral Materials
PART II
Collateral Materials for WSI
WSI launched subsidiaries which served as internet storefronts for targeted industries. Prior to launching a subsidiary, we assessed the potential volume and traffic. I developed a large database of prospects. I was adding approximately 100 industry targets to our list per day to prepare for the launch.
Industry Targeted Subsidiary
(CWS) Contractor Website Solutions was an Industry Targeted Marketing website. I wrote almost 100% of the text for this website in less than 30 days. Essentially, this website is a storefront for WSI.
(CWS) Contractor Website Solutions was an Industry Targeted Marketing website. I wrote almost 100% of the text for this website in less than 30 days. Essentially, this website is a storefront for WSI.
Industry Targeted Promotion
Publicity Wire
Media
Raffle
Publicity Wire
Media
Raffle
Video Email Campaign Promotion
I launched a campaign for families with loved ones in
Collateral Materials for Alpha Music Group
Website Design and Content
I designed the Alpha Music Group website including graphics. The current website is only a fraction of the original site. The website contained approximately 50 pages which are stored on the backend.
I designed the Alpha Music Group website including graphics. The current website is only a fraction of the original site. The website contained approximately 50 pages which are stored on the backend.
Monthly Educational Newsletters
Monthly educational newsletters were designed with a product in mind. In this newsletter, I was promoting fan base development with a three part educational series on MySpace development. Many of links have been terminated as the email is outdated.
One-third of the audience consisted of VIP guests. I created a marketing buzz around A-list music industry profiles. Early promotion involved an email campaign to our music industry mailing list. Follow up included electronic VIP tickets and a general show information email. The VIP list profiles were then used as "buzz" to promote general audience attendance. Performers also sold tickets. The VIP campaign ran one month to generate approximately 200 VIP guest and 400 general tickets. Artist auditions were held three months prior to each showcase.
Sample Artist Promotions to Record Labels
I used a wide variety of promotions including email campaigns, affiliate partners, banner sharing, link exchanges, and blogs. Success stories significantly increased the number of auditions for a service. The artist featured in this sample is now an actor on the TV show "Gossip Girls."
I used a wide variety of promotions including email campaigns, affiliate partners, banner sharing, link exchanges, and blogs. Success stories significantly increased the number of auditions for a service. The artist featured in this sample is now an actor on the TV show "Gossip Girls."
Services were added or expanded by assessing what our constituents were looking for. This survey is an event poll. Other surveys were for products and services.
From a survey, a large number of clients indicated that they were interested in song placement in TV and film. I developed a partnership with several song placement agencies in NY and LA. AMG served as an audition post for agencies. This process was formed to connect agencies with independent talent.
Success Stories
I published success stories as often as possible to increase website traffic.
Success Stories
I published success stories as often as possible to increase website traffic.
I ran a song competition which offered prize money and PR services. The competition was for songs promoting peace, non-violence - songs that spoke out against violence. This sample is listed in Berklee Music News
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