10-STEP AMG ARTIST DEVELOPMENT PROGRAM

A CLEAR PATH TO SUCCESS * CREDIBLE & PROFESSIONAL REPRESENTATION * NON-EXCLUSIVE RECORD LABEL SHOPPING

The AMG 10 STEP Artist Development Program offers qualified independent artists a clear path to success, credible and professional representation, music industry exposure, music industry promotions, record label shopping, record label showcasing, and more.

After you audition and have been selected for AMG's roster, you will meet with Sylvie Harris for private one-on-one video-teleconference sessions over the course of ten months.

The monthly consultation sessions are customized and intense. During this time, you will develop a personal relationship with AMG as we prepare you for music industry representation.

AMG does not run a time-clock on our consultations. If you need more consultations - there is no extra charge. Sessions generally run 1-2 hours. As an artist on our roster, we are available by email and teleconference as often as needed. We maintain a small roster and personal attention is our trade-mark. Your success is our success.

Our goal is to fully prepare you, on every level, for independent success. This means that we leave no stone unturned in terms of what you need to accomplish to be an artist at the very top of this competitive market.

With our music industry expertise and experience, we know what to do and how to get it done so that you don't waste your time, money, or energy on dead end roads.

Once you become a fully developed artist at the top of the independent market, you will be awarded the AMG Artist Development Seal of Excellence and we will aggressively market, promote and shop you to the music industry, record labels and other opportunities at no charge.

The AMG Artist Development program and AMG Independent A&R Services are interconnected. You must be on our roster for us to effectively shop you to labels.

The AMG Artist Development program is non-exclusive. You will be offered a non-exclusive Artist Development / Record Label Shopping Contract which you can discuss with AMG prior to joining our roster.

AUDITION TODAY!

Step 1: Identity Evaluation

It is imperative that every artist identifies a personal branding strategy. By being fresh and having the right attitude and subsequent market appeal you immediately stick out from the masses and affirm confidence in your fans and the greater business community. We will work with you so that you are your best.

Step 2: Know your Monster

This step speaks openly about how to get your music out to the public despite the media falsehoods that have diluted the record buying audience. So by identifying the “Monster” (the Industry/media) as we know it allows you to find your niche, makes your pitch, adjust your focus and deliver right between the eyes.

Step 3: The Right Music

In this cookie cutter world of formula based pop fodder and insipid radio rubbish lies the crack known as “credibility.” This step will discuss structure, the building block process of introducing various elements to the production as the arrangement unfolds, the importance of diction (clarity of the storyboard) and the delivery (emotional plane versus time). As these elements become second nature to the artist the arsenal that will evolve as a result will allow them to present strong, market identifiable material with a unique edge.

Step 4: Building A Fanbase

Now that we have the appropriate material in place its time to present this to market and the easiest way to impact it is through the use of the internet. While there is a big problem with identifying the better artist platforms in a sea of endless options, there are a number of platforms that frankly deliver and do exactly what their mandate states! In this step, we will walk you through numerous successful platforms that work. Only through the right platforms, and identifying your fan-base and the platforms they frequent, that you will be given the inside track as to the right networks and sites to attach yourself to in order to showcase their music.  

Step 5: Marketing, Promotion, Distribution & Retail

“How do I sell my music and make a living from it?” Now that you have your Fanbase in position and growing daily because you have been smart enough to off them the value adds we discussed above then you are already well within the confines of viral marketing. So really this step should be called, “understanding viral marketing” and we will walk you through how to market, promote and distribute your material.

Step 6: Social Networking & Effective Branding

To stick out in this day and age you need to become a brand. To become synonymous with a certain style, a certain genre and a certain culture. In this we will show you the best way to impact your music to the right demographic while building yourself as a virile and market conscious brand.

Step 7: Performance, Touring and The New Artist Store

Live performance is without a doubt the key to an artist’s success. Artists on the AMG Artist Development Program will have the unique opportunity to be part of the AMG Artist Community where together we will build national street teams and put national tours together. Performance or the “gig” has become the new artist market place and the only domain over which the artist has complete control. At the gig the Artist plays and impresses upon its audience to the point where new FANS and followers are created instantaneously. In this step, we will show you how to operate set up street teams, start touring regionally and nationally, operate your gigs to make money, and enhance your performance to capture and grow your fan-base.

Step 8: Third Party Licensing and Feathering the Bank Account

It has become increasingly obvious over the last (4) years that aligning your original material with a major media vehicle like, Film, Television & Advertising Platforms has proven more lucrative than all other mediums combined together with the exception of proper touring. With proper administration deals in place and professionally administered materials being logged and copied to the collection agency, an artist can hope to actually double that figure with only a handful of say 12 good tracks. We'll talk about how we do this.

Step 9: Getting Inside the Record Industry

To even think for one second that an artist can actually contact or impact a label, publisher and or manager in the business today is wishful thinking at best. In short – it’s not happening! The only way an artist can impact the business today is by cultivating their Executive Team. Professional managers and Attorneys will not only get the attention of A&R reps at labels but also turn quick decisions around on account of their credibility in the game. We will teach you how the game is played and how to make strategic moves at the right times your career by using the right people to enhance your position to get desired results.

Step 10: Legal Perspectives and Real Time Management

It is obvious from the get go that an artist needs to have some base knowledge of the legal obligations they have to various facets of output in the music industry. This final step will educate the artist as to the inner workings of, third part licensing, publishing agreements, record contracts, product only distribution agreements, management agreements, agency agreements and endorsement and sponsorship agreements.